A value proposition: It's a clear statement about the tangible business results customers get from using your product, service or solution. (source: Jill Konrath)
Jill Konrath has created a "Value Prop Generator" that you will find useful in crafting a clear value proposition.
Another useful definition of a value proposition is “a believable collection of the most persuasive reasons people should notice you and take the action you’re asking for.” (source: Kissmetrics blog)
For the startup company (as opposed to the growth company), much more customer research is necessary to craft a value proposition. A recently published book provides a process for this:
Related to this process are the following resources:
- A Value Proposition Canvas
- Video Introduction to the Value Proposition Canvas
- A Guide from MaRS
- A Workbook from Applied Marketing Inc
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