Do you need to get the word out and raise awareness for your company and its products?
Do you have a proven method for generating leads?
Have you wondered how social media could be used to introduce you to more potential customers?
Does your current approach to marketing generate sufficient interest in your offering?
Leveraging Marketing Communications and Social Media to Create Effective Marketing Campaigns
This seminar helps technology companies to build a comprehensive communications strategy as part of a marketing plan. This seminar will guide you in aligning your strategy with your communications, whether traditional advertising or more modern electronic methods. Helping prospective customers and partners know that you exist and understand your value is critical for gaining market traction and momentum. Methods as diverse as publicity and direct marketing will be explained and case examples will be used to show how these many methods can be integrated most effectively. This seminar uses concepts lectures, case examples, and interactive discussion to help participants to make specific marketing plans based on proven best practices.
Audience
This seminar is designed for company executives responsible for sales, marketing and communications in start-ups or growth companies.
You Will Learn
- ways of communicating benefits and differentiation
- key elements in a communications timeline
- ways of converting interest into action
- methods for choosing appropriate collateral and communications methods
- key elements in a press release
- methods of leveraging social media
You Will Leave With
- ideas on communications methods
- checklists for marketing materials
- hints and tips on leveraging social media
- checklist for effective advertising
- examples of excellent collateral and press releases
- ideas on creative uses of websites
- step-by-step process for a press release
- notes and exercises on developing an integrated marketing campaign
