If many new customers engage with you, do you have the resources in place to keep up with demand?
Are you able to provide support in a wide range of geographies and time zones?
Do you know which resellers and service providers work with your target customer?
Do you have a partner program?
Are you ready to support the needs of distributors and resellers?
Selecting Partners to Scale Up Access to Markets
This seminar helps technology companies to build a successful partner program for distributors, resellers and service providers. With a perspective that understanding who already has access to your target customer and what their business needs are, this seminar will help you craft the right win-win proposition. This seminar will also look at how big vendors can be leveraged for customer access and for financial assistance in marketing efforts.
Audience
This seminar is designed for company executives responsible for business development in start-ups or growth companies.
You Will Learn
- methods for engaging channel partners
- key criteria for partner evaluation
- ways to approach strategic vendors for support
- key elements of a partner program
- key steps in joint sales and marketing with partners
You Will Leave With
- notes on implementing a channel program
- ideas on winning approaches with large vendors
- checklists for partner screening
- hints and tips on channel promotions
- examples of channel programs
- step-by-step process for identifying partners in new markets
