Have you selected a promising target market for your product?
Is your target market undergoing high growth?
Have you figured out how you will replace competitors and other alternatives?
Do you know how you compare to your competition?
Have you identified the buyer's requirements?
Can you estimate the revenue potential and realistic revenue targets from each of your market segments?
Selecting Markets for Your Product that Have the Right Competitive Landscape, Potential for Distribution, and Budgets to Buy Products Like Yours
This seminar helps technology companies to refine their market strategy in terms of target market focus, use of channel partners, competitive strategies and revenue targets. Starting with a the customer perspective, the seminar will demystify the customer's buying process and solution requirements, and then explore how channel and competition influence the revenue prospects for a company entering a market. This seminar uses concepts lectures, case examples, and interactive discussion to help participants to add strategic insight into their marketing plans.
Audience
This seminar is designed for company executives responsible for market strategy in start-ups or growth companies.
You Will Learn
- key criteria that determine attractive market segments
- methods for competitive analysis
- methods for customer validation
- key elements of a channel strategy
- techniques for establishing revenue targets
You Will Leave With
- ideas on winning approaches to market selection
- checklists for market segment assessment
- hints and tips on identifying channels to market
- examples of competitive strategy
- step-by-step process for validating customer requirements
- notes and exercises on these market strategy topics
