Are you entering the market with a new innovative product?
Are you able to explain your product so that the buyer understands what you have and why it is special?
Do you have a well defined pricing model for the value you provide your customers?
Bring the Right Product to the Right Market
This seminar helps technology companies to develop some of the key fundamental foundations of a marketing strategy. Understanding the market you are entering requires market research, and with the insight you gain from this research you can better tell prospective customers how your solution is uniquely qualified to meet their needs. This seminar will show you the kind of insights you can discover and how to apply them to positioning your solution and pricing your solution.
Audience
This seminar is designed for company executives responsible for market strategy in start-ups or growth companies.
You Will Learn
- key criteria for understanding your market opportunity
- methods for market research
- methods for determining pricing
- analysis of the whole solution
- key elements of a positioning statement
- techniques for market research on a shoestring
You Will Leave With
- ideas on explaining your solution effectively
- checklists for market research
- hints and tips on pricing strategy
- a whole product view of your offering
- examples of great positioning
- step-by-step process for conducting market research
- notes and exercises on these market strategy topics
