Market Research Topics

In seminar 1, we discussed the impact of market research on the success of companies entering new markets or introducing new products.

Here is a YouTube video with a great example of how "talking to customers" can change your business plans.



This NetMBA article is a good overview of key concepts in selecting a target market.

This BusinessWeek article is a concise summary of some methods for cost effective market research.

Here is a podcast and article on determining the value of an idea.