This QuickMBA article is a good review of the "positioning" concepts we covered in class. This video from LeveragePoint provides an integrated view of the concepts.
We often find that people need to see more example of "positioning" from companies they know. This image is a table summarizing some recognizable examples.
Here is a wisemarketer.com article that looks at it from the start-up perspective.
This article from McKinsey shows the process for making sure your positioning is relevant.
As we mentioned in the seminar, Jack Trout wrote "the book" on Positioning (The Battle for Your Mind).
Here are two great video clips of Jack Trout:
1. Repositioning the Competition
2. Tests of Obviousness
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