Pricing Topics

The NetMBA site has a good overview of the pricing concepts we covered in class.

Please review the LeveragePoint video on Value Management to see a very good example of evaluating the value of a product.

And here is the analysis of ZipCar using the Economic Value Estimation approach.

A good summary article on value based-pricing can be found here.

For more information on pricing metrics, please see this LeveragePoint article.

This is a simple, useful Pricing Strategy Article - Choosing Effective Prices.

Here is a great article on pricing pages on web sites.

Here is a Harvard Business School Toolkit for Break-Even Analysis that you will find useful for selecting a profitable pricing model.

The McKinsey Quarterly has some excellent articles on pricing. You will have to register for this service to access them, but they are well worth it.

Booz & Company also has some great resources that require you register for ... In particular, I found this article on how to turn commodities into branded goods to be invaluable.