Customer Validation Topics

In seminar 2, we discussed how to understand the customer better and how to find what words the customer would use to describe your solution. We also discussed how to leverage customer testimonials to prove your value proposition.

I showed this video at the beginning of the seminar to highlight the importance of talking to customers instead of guessing what they are thinking:

Here is a Harvard Business School article on customer experience. And this eHow article is a simple overview of "How to Integrate Voice of Customer into Marketing Programs".

Casey Hubbard's Stories That Sell is a book that I recommend on the value and methods around using customer case studies to market your offering in the marketplace, and the website has some great resources.