Market Targeting Topics

Before you begin targeting, you need to do proper segmentation. Here is a review of the segmentation concepts.

This is a good summary article on B2B market segmentation concepts.

This NetMBA article is a review of variables you need to consider in selecting target market segments. Here is a detailed article describing B2B segmentation variables.

Here is an Oxford lecture discussing market segmentation on how proper segmentation can avoid a common pricing trap: