Here is a nice overview of the Whole Product concept.
In the seminar we mentioned the Geoffrey Moore book, Crossing the Chasm. If you haven't read that book, here is a good summary I found online. This will help you see why understanding your whole product scenario impacts you market strategy. When it is easy for the customer to acquire the "whole product", sales happen faster.
Eight tips on Whole Product Management from Geoffrey Moore's Crossing the Chasm.
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