Marketing Calendar Topics

A key homework assignment coming out of our Marketing Communications session is the creation of a marketing timeline to proactively define when marketing communications will occur.

Some good guidelines about building a marketing timeline ...
http://marketing.about.com/cs/advertising/a/mktgcalendar.htm

Sometimes called a marketing calendar, here is a simple overview of why you need one .. http://www.eversmall.com/2008/02/06/want-a-simple-marketing-calendar/

and a simple YouTube overview of the process ...
http://www.youtube.com/watch?v=xHDM-Y2kMPM

Here is a sample template ...
http://www.hgf.org/uploads/11878Worksheet_-_Marketing_Timeline_in_WORD.doc

Here are some other template examples:
http://www.brandeo.com/node/1135
http://www.businesspartnerships.ca/downloads/marketing_calendar.pdf
http://www.ducttapemarketing.com/Calendar.pdf

Brandeo provides a FREE template for Microsoft Excel for creating a marketing calendar.

Here are some more tips ...
http://www.b2bemailmarketing.com/2006/12/how_to_create_a.html
http://www.imediaconnection.com/content/25165.asp

A great summary of "internal communications" tasks/milestones you should incorporate in your overall timeline ... http://www.communicationtoolbox.com/internal-communication-timeline.html

A tradeshow planning guide that should help you incorporate into your overall timeline ...
http://www.trade-show-advisor.com/trade-show-planning-timeline.html


Good luck preparing your marketing timeline/calendar.