In follow up to this broad topic, I thought it would be good to review the concepts. This site, Small Business Notes, has a great definition for Marketing Communications and links to some simple explanations of advertising, sales materials, and public relations.
An HP article on making a marketing brochure (includes a template). Also, here is a good article on making the content convincing for customers. You may also find this article on "How To Improve Your Marketing Collateral" useful.
A Business Week article on "The Bang for Your Marketing Buck" (includes link to a ROI calculator).
Often people use tradeshows as a key promotional activity, here is an article on "Trade Show Marketing Mistakes".
(I'll make separate posts on publicity and social media as I have extensive list of resources for that) ...
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