Partner Program Topics

Here are a few articles that are interesting reading on the topic of "why partner?"

• Learning from Starbucks (point 4 is about partnering)
• Some of the global expansion of Starbucks in the 1990's was possible due to partners and allies.

Here are some articles on the topic of "how to execute a partner program".

• Phases of a Reseller Program
• Recruiting Resellers
• Intel's MDF Use of MDF

Here is a website very rich in news and articles about information technology partner programs, along with some notable articles you will want to read from those publications:

Channel Insider

• IBM Tops IDC ISV Program Study; Microsoft, SAP Follow
• Marketing Programs Vary Widely Among VARs
• Microsoft ISVs Outperforming Peers